If you are serious about running a 123 Power System business (or any home business for that matter), you need to understand a few key principles to be successful. The 123 Power System itself does a great job of showing you the general media path, where to go to the media, and the basic step-by-step process you need to follow to make it work for you. However, the manual deliberately left out a few points (Yes, on purpose – and I’ll explain why in a bit) and we should explain to you what that means.
Here are 3 tips to increase your marketing results through this process:
You must organize your ads, messages, etc. This is why hundreds of sample ads and letters were removed from the manual. Of course, there are a few examples (only a few) but the problem with “cut and paste” is that when everyone uses the same ad, the response rate drops waaaay. People see the same ads over and over again, and they start blocking them. To be successful in marketing, you need to have your own unique advertising. I suggest you write your own or outsourcing it if possible.
Don’t fish near crowded oceans. If you look at the 123 profit quantum oto Power System Marketing Handbook, they list a lot of resources: where to buy your list, where to put your ads, and even what type of ezine marketing. Let me be the first to tell you that if you only use the resources in the manual, you will be wasting money – time. Like I said before, you have to separate yourself from others. Not only in copy (text), but also where you advertise. Imagine watching 200 fishermen cast their lines in the same well. It is difficult to catch a single fish, let alone a net full of them. Try shopping in public.
Like any business, marketing is about testing… tests…and more tests… You can’t expect every ad to be a home run. Test the response you get between your ads, your banner, your marketing letter… everything. The more you can customize your results, the more profit you will put in your pocket.