How Discovery’s Richard Rawlings
Richard Rawlings: The 49-year-old reality TV star and international branding impresario is giving me a outing of the Gas Monkey resource, an automotive park spread across three buildings in an modern area of northwest Dallas. It’s home to his car shop, which is also the setting of the hit flip-this-hot-rod series he hosts on Discovery, Fast N’ Loud. And, of course, it accommodates a world-class collection of transportation.
Rawlings, with his steel-gray pompadour, red flannel over ebony V-neck and jeans and barbed goatee, looks like the scamp on the shoulder of every dad at a youth soccer structure. And as he shows me everywhere, the gold and silver bracelets on both wrists make themselves known. He stops at each car, because they all have a information, and that’s part of what he loves roughly cars. He shows me a low-slung, rust-covered 1952 Chevrolet Fleetline, the first car his garage built; and a hunter-green 1968 Shelby Mustang, riding high on off-road tires, meant to look like the Mustang that turned out in the 1999 remake of The Thomas Crown Affair. “I’ve turned down an unconscionable amount of money for that car,” Rawlings says.
Richard Rawlings Net Worth
Still, even amid this premium of simple steel, rubber and glass, Rawlings’ mind wanders toward a car he doesn’t own: a Lamborghini Miura he tracked down several years ago. A man in Florida has purchased it since the early 1970s. Rawlings has tried to purchase it four times, but the man always says no. Not that that stops Rawlings from calling. He’ll check in on Christmas festivities “because everybody would be home,” he says. Usually the day before Christmas Eve, sometimes the afternoon before Yuletide. This will go on, one presumes, forever.
Richard Rawlings Wife
Richard Rawlings Spouse
It’s an interesting side to see, because Richard Rawlings, if nothing else, is not a man known for patience. In the six years since Fast N’ Loud first aired, he’s turned Gas Monkey — once just the name of his auto garage — into a multimillion-dollar brand that has had its tail around pretty much everything: four restaurants and a 2,000-seat concert venue; Gas Monkey apparel and home goods and accessories; a cinnamon tequila and an energy drink; a Texas lottery game; Gas Monkey Hot Wheels cars; and partnerships with Dodge, Miller Lite, Dickies and more. He now employs more than 600 people, and even though he says he went broke two times on the wrong moves — “I could’ve gone to Harvard twice, the money I lost on cars” — it hasn’t scared him.
“That’s been the secret to Gas Monkey: Move fast,” he says. “I opened the first restaurant within a year and a half. Most people wait five years. I always move quickly, and in today’s market, no matter what you’re in, you can recover from a mistake faster than you can recover from not doing. Whether it’s getting into the liquor business or the energy drink business, or getting into bars and restaurants, just move quick. If you feel like it’s going to work, do it. If it doesn’t, get out as quick as you can.”
Rawlings moves fast because he’s always known where he was going. Some people jump from success to success, feeling it out, arranging one atop the other. For Rawlings, it was all one straight line. He came up with the concept of his brand before he even had a garage, or a show. He built Gas Monkey Garage to get on TV, and then he got on TV to get to everywhere else. It took eight years to convince Discovery that he was right. But he finally caught them on the right day.
“The guy, he knew how to use the show to get what he wanted to do,” says Craig Coffman, Discovery’s senior vice president of production and development. “He has been able to do that stronger than anybody I’ve known at Discovery.”
Of course, strategy is nothing without hustle. And Rawlings has that in abundance.
“He’s probably the most aggressive entrepreneur I’ve ever worked with,” Coffman continues. “Seriously, the guy never stops. He’s got a hundred ideas every second. I’m sitting in his office and I look up past him and there’s a billboard above the highway a mile away with his face on it. The guy’s placed the name of his company on the roof of his building so planes can see it. He’s a marketing maniac. It’s been a blur of entrepreneurial activity since I met him.”
Richard Rawlings House
When Richard was growing up in Fort Worth, Tex., Raymond Rawlings always had a car or a motorcycle lying around. “It wasn’t the nicest or the best, but it was his,” the younger Rawlings says. Ray wasn’t much of a mechanic, more of a detailer and a tinkerer. On weekends, the guys in the neighborhood would come over, mess around with whatever car Ray had at the time and drink beer in the garage.
One of those guys who came around also taught Rawlings a lesson about negotiating that he still carries with him: “I was around 13. He said, ‘Son, you could buy a $10,000 car all day long for five grand if you have it in your pocket. Always carry cash.’ ”
In May 2007, Richard Rawlings and co-pilot Dennis Collins allegedly broke the 1979 Cannonball Run time from New York City to Los Angeles of 32 hours and 51 minutes. The two bet rival Jay Riecke they could beat the time in their 2007 Bullrun entry, a black Ferrari 550, modified with extra fuel cells. The final time is 31 hours and 59 minutes. However there is much debate in the legitimacy of this time as the distance and times do not match up. It is unlikely that they actually broke the record. They were the only pair to defeat the 1975 mark by Rick Cline and Jack May in a Ferrari Dino as all other competitors did not leave and arrive at the correct locations or took alternate routes that did not follow the original Cannonball Runs of the 1970s. Even their personal heroes Dave Heinz and Dave Yarborough in their Jaguar XJ-S that set the 1979 record left from Darien, Connecticut instead of Manhattan.
Who really owns Gas Monkey Garage?
Richard Rawlings, owner of Gas Monkey Garage and star of Discovery’s Fast N’ Loud.
Does Richard Rawlings have kids?
Then again, in the past few years, Richard Rawlings is non-stop with his business and traveling. This cannot make it easy on a relationship. The couple did not have children. According to Extra, Richard was previously married to Karen Grames for a year in the mid-1990s, ending their relationship in 1994.
How much does Richard Rawlings make a year?